Jaeger-LeCoultre, the Swiss luxury watch brand, is set to launch a new immersive exhibition in the United Arab Emirates (UAE). The exhibition, titled “Reverso: The Story of a Legend”, will take place at Dubai’s Mall of the Emirates from April 18 to May 1, 2023.
The exhibition is designed to celebrate the iconic Reverso watch, which was first introduced by Jaeger-LeCoultre in 1931. The Reverso was originally designed to protect watch faces during polo matches, and its unique swiveling case quickly became a design classic.
The exhibition will feature a range of interactive displays, including a “Reverso Lounge” where visitors can try on watches and learn about the history of the Reverso. There will also be a “Reverso Wall” featuring 400 Reverso watches from different eras, as well as a “Reverso Art Gallery” showcasing works of art inspired by the Reverso.
Jaeger-LeCoultre has a long history of innovation and craftsmanship, and the new exhibition is a testament to the brand’s commitment to sharing its heritage and expertise with the world. The UAE is a key market for luxury goods, and Jaeger-LeCoultre’s decision to launch the exhibition there is a reflection of the growing interest in high-end watches and luxury experiences in the region.
